On Wednesday, April 24, 2019, it’s the 12th edition of Buitenspeeldag! An initiative that encourages youngsters to play outside. Mom and Dad come pick them up at the end of the day and ... they have turned into little mud monsters. They take the muddy nature into the clean car and the back seat is not prepared for that!

That’s why JEEP now offers special "back seat covers" that perfectly protect the back seats of your car. But they also contain drawings of all sorts of animals that you can normally only see in nature. And they appear ... when they are full of mud. So the dirtier the cover, the more animals you’ll see. This way children continue to discover nature in the car, while it doesn’t stick to the car.

Jeep. Born to be wild.