The Coca-Cola Company is constantly working to clean up the plastic soup in this world. How? By helping to recycle where recycling isn't the main concern: at the summer festivals. Because festivals are all about fun and recycling is kind of boring, Coca-Cola accepts the challenge to make it more fun and clean up the festivals at the same time.

We gamify the tedious job of throwing away your trash at festivals. By making funny billboards that are also trash cans, we challenge the festivalgoers to throw their waste at it. Whether they realize it or not, they are already doing their part in cleaning up the festivals.

To take funcycling one step further, we pit the different campingsites against each other. On digital billboards you can see if your group is the biggest recycler at the moment or not. If your site triumphs at the end of the festival, you have a chance at winning a ticket for next years festival. All you have to do is scan your camping bracelet and you're thrown into the mix.