How do you show your dedication to fresh? By getting a fresh tattoo of course!

In October 2019, Lidl was present atSmile Safari, an instagrammable pop-up museum in Tour & Taxis in Brussels. Here, you could discover the fresh value of Lidl, but the "Insta" way. By getting a fresh tattoo.

We partnered up with Visual/Tattoo artist Jasper Van Gestel, who made 7 fresh designs. We turned these designs into rub-on tattoos, so people could show their dedication. But mostly they just wanted to make a funny instphoto.

But on opening night, we actually hired a real tattoo artist and two brave souls inked their bodies with a permanent tattoo. Now, that's dedication!

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